We created this reference to give you a detailed, calm explanation of how our partnership model works at Kong Casino https://kongs.casino/fr-be/legal-and-affiliates/. If you manage a website, social channel, or review platform in Belgium, this is the starting point for understanding the framework, the legal framework, and the procedures involved in joining our network.
What We Look For from Our Partners in Belgium
We are particular about who represents Kong Casino. Our ideal partner is familiar with the Belgian gambling landscape and runs a platform that reaches adults who are already looking for online casino entertainment. We reject partners who depend on aggressive pop-up advertising or deceptive pre-sell pages.
We require you to keep your content accurate and up to date. If we update a bonus structure or remove a game category, your reviews and landing pages should show that within a reasonable timeframe. Stale offers lead to confusion and can trigger compliance complaints from the Gaming Commission.
Regular communication matters to us. We assign an affiliate manager to every accepted Belgian partner. This person can respond to questions about promotional restrictions, provide performance feedback, and notify you to upcoming campaigns. You are by no means kept in the dark whether a piece of content will pass review.
Marketing Methods We Allow
Content-based promotion performs best and complies with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all supported. These formats allow you to share factual information while naturally integrating your affiliate links in a way that helps for readers.
Online platform promotion is allowed on condition your channel targets an mature audience. Paid social ads need additional examination, as platforms like Facebook impose their own gambling ad limitations. We advise consulting our compliance team before launching any paid campaign on Belgian audiences.
Banned Activities and Reasons for Termination
Spam email promotion is severely forbidden, as is any endeavor to hijack traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Infringements of these policies result in immediate account closure and loss of unpaid commissions. Belgian anti-spam legislation is especially strict.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not authorized without prior written consent. We enforce this to safeguard organic brand traffic and to maintain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any circumstance.
- No use of our brand name or deliberate misspellings in paid search campaigns without written approval.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
The Way the Kong Casino Program Operates across Belgium
Belgium maintains a strict licensing regime governed by the Gaming Commission. Any partnership we keep must align fully with these national rules. This indicates our affiliate program is built on compliance-first principles, with clear restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you join, you get admission to a dedicated dashboard. From there, you can produce tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We disburse commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you recommended. We exclude cost-per-acquisition arrangements, as our focus is on sustainable player value and long-term alignment of interests.
Revenue Share Structure
Our standard revenue share is calculated on net gaming revenue from your referred players. This figure factors in player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method makes it simpler for you to forecast your earnings realistically over time.
There is not any negative carryover in our default agreement. If your referred players have a winning month, your balance simply clears to zero at the start of the following month. We implemented this feature so that a single big win does not burden your future commissions indefinitely.
Attribution and Assignment Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral attributes to your account. We also support a last-click attribution model, which implies the most recent affiliate link clicked before registration receives credit for the referral.
Our tracking system is checked regularly to ensure accuracy. We log every click, impression, and registration event. In your dashboard, you can observe a near real-time feed of activity, which helps you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.
Privacy Protection and the Affiliate Relationship
The GDPR covers everything we do with our Belgian partners. As an affiliate, you function as a separate data controller for the information you collect on your own platform. We function as a controller for the player data we handle once a user joins Kong Casino.
We do not provide personally identifiable player data with affiliates. Your dashboard displays anonymized statistics—you view that a player joined and deposited on a certain date, but you do not get their name, email, or payment details. This division respects player privacy and conforms to the GDPR guideline of data minimization.
You must have your own explicit privacy policy on your platform that describes how you handle cookies, tracking, and any personal data you gather. It should also indicate that your site features affiliate links leading to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.
Commission Terms and Settlement Schedule
Our revenue-sharing model is designed to be predictable even in a heavily regulated market. We compute commissions on the 1st of each month for the prior calendar month. Account summaries become available in your dashboard immediately after calculation, so you never have to wait for manual reports.
Payments are processed within 15 days of invoice creation. We support bank transfers to Belgian IBAN bank accounts as the default method. The minimum payment amount is set at €100, and if your accrued balance falls below that level, we roll it ahead to the next payment cycle without intervention.
Our revenue share rate is based on tiers based on the count of new depositing players brought in each month. As your referred customer base grows, your payout rate increases across defined tiers. This structure rewards regular, valuable referrals rather than one-off spikes in low-intent traffic.
- Commissions are computed on net gaming revenue after prizes, bonuses, and chargebacks are taken out.
- Payment currency is euros, with no conversion fees applied for Belgian bank accounts.
- A minimum of €100 in confirmed earnings is needed before a payment is made each cycle.
Sustaining a Longstanding Partnership
A sustainable affiliate relationship depends on mutual respect and continuous visibility. We encourage partners to release regular, timely content rather than letting links remain on stale pages. Fresh material assists not just your search rankings but also shows to us that you remain actively participating with the program.
We review all active affiliate accounts periodically. If your account generates no clicks for six consecutive months, we may deactivate your links and ask for a check-in. This is not punitive; we simply wish to know whether you need updated creative assets or if your promotional focus has moved elsewhere.
The Belgian market progresses with regulatory updates, new game releases, and changing player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed enables you adapt your content strategy and remain compliant as rules around advertising and player protection develop.
Should you decide to leave the program, you can terminate your account with 30 days’ notice. Commissions earned up to the closure date are paid out in the next regular payment cycle, assuming they meet the minimum threshold. We view a clean, professional exit process is as vital as a smooth onboarding experience.
What a Casino Affiliate Program Really Means
An affiliate program is a commercial agreement between our platform and an external publisher. You promote Kong Casino through specific tracking links, and we pay you a share when your referred visitors take a specified action. It is a commission-based model rather than a fixed-fee advertising buy.
The basic principle relies on honest reporting. Every affiliate obtains a special ID embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system credits the activity to your account accurately.
We view this as a long-term collaboration. Our interest lies in attracting players who genuinely enjoy the platform, while your interest lies in recommending a product you can trust. The model works only when both sides adhere to the rules and the local regulatory environment.
Resources Provided for Accepted Affiliates
Once approved, you receive our private affiliate resource library. This contains banners, text links, game screenshots, and regulation-compliant copy snippets in Dutch and French. We allocate resources to these materials so you use less time developing assets and more time interacting with your audience.
We also deliver monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence helps you tailor your content to what actually resonates with Belgian players you refer to Kong Casino.
Our team keeps an open line through a dedicated email address and periodic webinars. These sessions discuss practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and enhancing your content layout for higher click-through rates without employing aggressive tactics.
- Approved media kit with banners and text links ready for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager tasked to answer questions and pre-review your promotional materials.
We developed the entire program so that a diligent Belgian partner can operate securely within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is available from the moment your account activates, and we continuously refine our cbc.ca resources based on partner feedback.
Compliance Requirements for Belgian Partners
Operating as an affiliate in Belgium requires you must adhere to several layers of rules. The Belgian Gaming Act sets the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also apply. We require every partner to comprehend these before promoting Kong Casino.
You must clearly state your commercial relationship on every page or post that features affiliate links. Belgian consumer law requires that advertising be identifiable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content fulfills this obligation in most cases.
You are also prohibited from targeting individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid attracting minors. We supply age-gate prompts in our own journey, but your promotional context must also reflect this restriction.
Rules for Promotional Material
Belgian regulations forbid misleading claims about winning probabilities or implying that gambling solves financial problems. Your copy must not promise guaranteed wins, risk-free betting, or present gambling as an employment alternative. All bonus terms must be presented with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that trivialize excessive play. We provide a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we uphold in our own marketing.
Responsible Gaming Messaging
Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We instruct you to position this within a dedicated section, not tucked away in a footer.
We also expect you to avoid terms like “safe bet” or “no risk.” Gambling inherently involves risk, and Belgian law demands that this be clear. The tone you use should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.
Ways to Become a Part of Our Affiliate Program
This application process is straightforward but thorough. We evaluate every prospective partner against our compliance standards before approval. This stops unauthorized or inappropriate promotion of Kong Casino in the Belgian market and secures both your reputation and ours.
We begin with a short online application form reachable from our legal and affiliates page. You will supply details about your platform, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications are slower to handle.
After submission, our affiliate team checks the application, usually within five working days. We inspect your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything meets our criteria, we issue your unique affiliate account credentials by email.
- Submit the online application form with accurate platform details and traffic source information.
- Wait for our compliance review, which typically takes up to five working days for Belgian applicants.
- Receive your unique affiliate ID, set up your dashboard, and begin using approved tracking links in your content.